After eight years of brisk business, Wayne “Mick” McLellan, owner of
Sprocket Cyclery, had built up a profitable business. In addition to the
15,000 square foot shop on Main Street, Mick opened a second shop about
an hour and a half away in Oden, a small tourist community serving a
nearby national park.
In short order, the second location was generating more business than
the original shop. Cyclists from across North America visited his shop
as they enjoyed the numerous bike trails in the nearby park. To keep up
with demand, Mick decided to close his original store and concentrate on
the tourist trade.
Mick sold the large shop and made plans to relocate. He planned to run
the smaller, more profitable second store. Unfortunately, he
underestimated own importance to his customers. Sproket was the only
cyclery serving his hometown community of about 70,000. He was
overwhelmed with calls from customers who relied on his shop. They
persuaded him to keep the main store open business.
In response, Mick moved his shop to a much smaller 2,000 square foot
facility located within a block of the old store. He downsized his
inventory significantly, relying on drop-shipments rather than a large
in-store stock. He also made one more change that he credits with
helping him to effectively manage both stores; he
hired an answering service to
handle his calls.
The telephone answering service made it possible for every caller
to be treated with care by professional telephone receptionist. No longer
was Mick forced to leave his repair projects to answer calls about store
hours. Instead, by routing all calls through the answering service, Mick
was able to concentrate his focus and energies on what needed his
attention most.
"That blew me away. The first week, I think I called in for messages
about four times a day, even though everything was texted to my cell
phone. I
was sure that it wasn't working. But after a while, I saw that
everything worked just like they promised. I got my messages sent to me,
every time. Plus, for backup they email me the days messages every
evening.
"Now, I schedule all my parts ordering for the morning. Then, I do my
service work until afternoon. After lunch, I deal with everything for
the Oden store. In between I deal with the odd calls that come in and
walk-ins."
Just six months ago, Mick made plans to downsize his business and close
one of his stores. Today, he is making the most of his time and running
both shops more effectively than ever.
"It still is a lot of work," said Mick, "but I'm getting everything done
that I need to. My quality of life is better because I'm not feeling so
torn. Besides the few teenagers I've got helping out, I'm pretty much
the whole staff in the new store. I spend every other weekend in Oden
and that shop's really taking off. The answering service has made it possible for
me to gain some control over my life. It's been a great ride."
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